|
Azcivic -
I don't think you really know what you're talking about. You can buy a car radio that can play sat radio and not get a subscription for the service and just use it to play local radio, mp3's, dvd or whatever else you can get a car stereo to do.
Advertising up here for Siris has invovled the push for handheld units that play sat radio and competing directly with Ipods & the like.This is what I am refering to, I realize there are hybrid units, just like there are tvs w/ dvd players built in. However When strictly compairing the product sat radio which requires an on going fee there is a difference.
Sat radio most compares to cable, internet and cellphone uses. All of which had low rates of adoption. Hence my stock comment. Further more you can get free dialup internet access if you're willing to watch ads on your computer. Whats a 56k modem these days? $14? And we get our DSL modem for free. Is there a sampler package with sat radio?
changing consumer behaviors? how is getting sat radio for a car thats more than likely equiped w/ a sat ready radio changing anything? did you complain when car companies started having only CD players instead of tape players? probably not cause CD is better and people want the best if they can afford it.
I gather you're not in marketing. The change in consumer behaviour is radio = free & sat radio = fee. Notice the difference? Thats the change in behaviour.
If car comanies starting selling cars that only played sat. radio and not am/fm I think you would see a difference. Since CD's are 20 years old, and highly adopted your not comparing apples to apples. Sat. radio is new.
Stock market comments
No its not the same as before, there is less faith in the market, investors are concerned with the high US debt and the recent auto industry shake ups.
Marginalizing my comments on the stock market because you dont understand them only serves to hurt you if you choose to invest.
My issue with sat radio is that I dont think people are willing to pay for it. The concept is great, I like commerical free at high quaility play back, I just dont think people are going to get excited over sat radio.
It actually reminds me of GM's onstar program. For the first few years they tried to sell it as an upgrade when purchasing cars, now it comes free for the first year. Wonder why? Cause the product doesn't get excepted otherwise and people dont feel the need to buy it until they use it.
If sat. radio is to improve its adoption rate which at 10million is extreemly low, they wil have to form a partnership
|