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i guess so....but also economically (if that's even a word)...wouldn't you rather save money and tweak an engine yourself than to spend more on an engine?....
i thnk honda shoudl try with just 1 truck to compete with (dunno any pick-up truck names by toyota) and see how it does...if it flops...then kill the idea of having a truck lineup....but if it succeeds, then they get produce more 1 by 1....
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