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The reason they paid howard so much is because of his listern base. All sirus needs to turn a profit is for 70-80% of howards listerns, who are more devoted to him they opera's fan base, and they will turn a profit.
I think there is so much else competing for peoples attention, MP3, movies and the internet that radio isnt what peopl are hungry for. I also personally think the billing of 12/month sucks. So I have to buy this radio gadget and then pay monthly to find out if i like it. Until that changes I'm not interested.
What they should do is offer a free for 1 year with a automotive company. Did you know that 40-50% of the cars sold this year will offer a factory installed option for an Ipod? Why would you get radio if you can listen to Ipods for a one time fee?
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