All the above..
When I buy something from a Performance shop I want good prices, great service, support if possible. As a consumer we should have a pleasent buying experience, which will make us want to come back and buy more stuff. No one wants the run around or have to sit around and listen to BS excuses about "why we cant get this or dont have that". I feel the best way to sell something is honesty and good service... Of course having the lowest never hurts. People make will make or break a business... A good product will sell itself..
