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The market of prospects for the industry I am in is totally different from yours. This is going to sound rude, but it is statistically true. We are looking to attract people with significant amounts of money, and it is agreed that generally people with money are older. It is also statistically proven that older people do NOT use the internet nearly as much as young people do, and that they don't use it for information as much as they do for emailing family. I am going to speak to these people in laymans terms, make them feel comfortable with the people and the process. If people feel comfortable in their surroundings and with the people, they will feel comfortable investing their money with us. Selling bicycles is totally different from selling yourself to someone (wow that sounds bad). I offer a service, not a product...
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yeah, its that big
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