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Dont forget that 32% of marketing dollars todate at spend on search (google, yahoo and msn) and that 60% of searchers earn more then 60k/year. Also branding is 3times more likely to be successful if you have a search plan to back up your other marketing plan.
Search now reaches 70million Americans where tv reaches 100million and print only reaches 85 million.
Not having a search aspect to your marketing plan, means you dont have a marketing plan. most users check things they see in media online.
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