Thread: Marketing Flops
View Single Post
Old 03-31-2003, 01:24 PM   #8
firstgeardude
 
Posts: n/a
Quote:
When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe.

Ford had a similar problem in Brazil when the Pinto flopped. The company found out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all the nameplates off and substituted Corcel, which means horse.



HAHA.. good stuff
  Reply With Quote