Thread: Marketing Flops
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Old 03-31-2003, 10:36 AM   #3
SolPol
 
Posts: n/a
Quote:
When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe.


That's just funny
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