here's something very very interesting:
http://news.com.com/2100-1028-991052.html?tag=fd_top
Quote:
In the case of the Honda incident currently in question, all they would need to do is find a post that made a derogatory statement about anything Honda owns (cars, commercials, engines, etc.) and they would have a case.
As for the earlier mentioning by BHD who seemed to refer to fair use as no longer existant, the law in that link shows that Fair Use is "not actionable." So therefore, the the Honda case has no legitimate grounds. See part C, section 4 of the law linked in the article. Fair use, non-commercial use, and news reporting/commentary are considered "non-actionable."
My advice would be to keep this law in mind, and ignore the cease and decist letter. If they take action, it looks as though you are fairly well covered. Just make sure that they can't show that you're doing this in any commercial manner, and you should be set.
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maybe their claim is not actionable since we aren't a for profit organization.