First, you must pray to the almighty URL god (or godess, they live together, so they're both usually listening) for guidance in your efforts.
Second, sacrifice an extra shift-key from a spare keyboard that you have hiding in your basement. This must be melted in a pan over your stove (gas or electric is fine) while chanting "html, html, html, html". Do this until it starts to smell and you slur your words.
Third, visit any three amateur porn sites. From here, analyze the images and find the secret al queda message.
Finally, use the secret message in order to encode your url string.
And thus, you have just a "Click" instead of
http://whatchamacallit.com
Thus endeth the lesson,
Bryan